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Add Call To Action To Increase Audience Engagement

In this chapter, you will learn:

  • The key to the Action Phase of your video plan
  • The power of post-production
  • Taking Advantage of the ‘Bump’

Regardless of your strategy, whether planned video or an attempt at an attention- getter, you want your video to have a purpose -a call to action. Maybe you are introducing a product. You need folks to visit a website. You want an email sent to a Congressman.

All these different ideas are still calls to action. What we are talking about, then, is how to actually enact such a triggered effect from the viewers. In a project guide like this, there are far too many variables, so we can’t possibly cover them all. Nonetheless, here is a fairly comprehensive list of Call to Action possibilities, divided into categories for your consideration.

Self-driving Calls to Action

Lead Generation: Generally, the viewer agrees to offer you their email address, with the understanding you can contact them thereafter. I have sold best bipod for ar 15 by promoting viral video with buy now call to action in 2017.

Forms Submission: More specific than lead generation, the forms submission call to action usually leads to a contract allowing you the particular information you request of the viewer. Can be extensive, depending on the form.

Learn More: A click through grants the viewer additional information. Can lead to a product info page, service guidelines page, or other resource.

Filming tactics: Giving The Subject Center Stage

In this chapter, you will learn:

  • What elements you will want in your video, regardless of type or topic
  • What kinds of video categories are the most helpful

Experience Videos

People watch videos for a million different reasons. Some are sheer escapism, others a spot of joy, and still others have deeper, more lasting meaning. When you begin to create your videos, be aware of what the real message is you want to send, and ensure that what you present has the impact you desire. If there one truth about presenting information through visual means, the interpretation of the viewer needs to match what you intend, or else your result will not be the response you were looking for.

Talents and Skills

A primary purpose for a video is to present the evidence that you can accomplish what you intend. Using this video message to demonstrate the talent, or to draw attention to the value or skill or unique method all have an intrinsic teaching value. Adding entertainment, cleverness, or snappy music can change it from just another snippet of video, and
turn it into sensation-worthy viewing.

Running Commentary

Very popular ‘as you play it’ videos suggest that viewers might get a kick out of video demonstrating the everyday in a more energetic way. Consider using some kind of commentary/monologue to make the routine seem to be so much more.

“How To” Videos

Not everyone has the skill sets and talents you have. By creating videos that share your secrets, your special knack for something that they, too, could do if they chose to, will create a fascinating montage of instructional and informational videos.

Specific and desired skills

There are particularly interesting videos to be made, if the job or task you want to train is particularly visual, or if you have a unique or fascinating way to accomplish it. Even basic tasks can be made entertaining, if you add humor or drama to the video.

Keep The Subject Simple for your video – Basic tips

Keep The Subject Simple for your video

In this chapter, you will learn:

  • How to ‘boil down’ your message to the minimum size.
  • How to drive people to view even your more educational videos.

Make It Short.

  • Reduce scenes to the minimum necessary

While this may seem difficult to calculate, it falls squarely into that category of “you’ll.

  • Reduce cast to limit ‘Takes’

Checking the real estate values, number of houses listed for sale, and other factors can

  • Shoot in as few ‘takes’ as possible Census values can help in determining the stability7 and income levels in the Low to Use “test showings” to ensure your message is getting across.

While this may seem difficult to calculate, it falls squarely into that category of “you’ll.

  • Use speed credits, if credits are needed

Checking the real estate values, number of houses listed for sale, and other factors can

  • Consider serializing video If the resultant video is still over-long, consider serializing the shots, to make multiple videos in a series. Doing so, if properly annotated and linked, can make a longer-form video more palatable, and easier to digest by viewers.