Add Call To Action To Increase Audience Engagement

In this chapter, you will learn:

  • The key to the Action Phase of your video plan
  • The power of post-production
  • Taking Advantage of the ‘Bump’

Regardless of your strategy, whether planned video or an attempt at an attention- getter, you want your video to have a purpose -a call to action. Maybe you are introducing a product. You need folks to visit a website. You want an email sent to a Congressman.

All these different ideas are still calls to action. What we are talking about, then, is how to actually enact such a triggered effect from the viewers. In a project guide like this, there are far too many variables, so we can’t possibly cover them all. Nonetheless, here is a fairly comprehensive list of Call to Action possibilities, divided into categories for your consideration.

Self-driving Calls to Action

Lead Generation: Generally, the viewer agrees to offer you their email address, with the understanding you can contact them thereafter. I have sold best bipod for ar 15 by promoting viral video with buy now call to action in 2017.

Forms Submission: More specific than lead generation, the forms submission call to action usually leads to a contract allowing you the particular information you request of the viewer. Can be extensive, depending on the form.

Learn More: A click through grants the viewer additional information. Can lead to a product info page, service guidelines page, or other resource.

Filming tactics: Giving The Subject Center Stage

In this chapter, you will learn:

  • What elements you will want in your video, regardless of type or topic
  • What kinds of video categories are the most helpful

Experience Videos

People watch videos for a million different reasons. Some are sheer escapism, others a spot of joy, and still others have deeper, more lasting meaning. When you begin to create your videos, be aware of what the real message is you want to send, and ensure that what you present has the impact you desire. If there one truth about presenting information through visual means, the interpretation of the viewer needs to match what you intend, or else your result will not be the response you were looking for.

Talents and Skills

A primary purpose for a video is to present the evidence that you can accomplish what you intend. Using this video message to demonstrate the talent, or to draw attention to the value or skill or unique method all have an intrinsic teaching value. Adding entertainment, cleverness, or snappy music can change it from just another snippet of video, and
turn it into sensation-worthy viewing.

Running Commentary

Very popular ‘as you play it’ videos suggest that viewers might get a kick out of video demonstrating the everyday in a more energetic way. Consider using some kind of commentary/monologue to make the routine seem to be so much more.

“How To” Videos

Not everyone has the skill sets and talents you have. By creating videos that share your secrets, your special knack for something that they, too, could do if they chose to, will create a fascinating montage of instructional and informational videos.

Specific and desired skills

There are particularly interesting videos to be made, if the job or task you want to train is particularly visual, or if you have a unique or fascinating way to accomplish it. Even basic tasks can be made entertaining, if you add humor or drama to the video.

Keep The Subject Simple for your video – Basic tips

Keep The Subject Simple for your video

In this chapter, you will learn:

  • How to ‘boil down’ your message to the minimum size.
  • How to drive people to view even your more educational videos.

Make It Short.

  • Reduce scenes to the minimum necessary

While this may seem difficult to calculate, it falls squarely into that category of “you’ll.

  • Reduce cast to limit ‘Takes’

Checking the real estate values, number of houses listed for sale, and other factors can

  • Shoot in as few ‘takes’ as possible Census values can help in determining the stability7 and income levels in the Low to Use “test showings” to ensure your message is getting across.

While this may seem difficult to calculate, it falls squarely into that category of “you’ll.

  • Use speed credits, if credits are needed

Checking the real estate values, number of houses listed for sale, and other factors can

  • Consider serializing video If the resultant video is still over-long, consider serializing the shots, to make multiple videos in a series. Doing so, if properly annotated and linked, can make a longer-form video more palatable, and easier to digest by viewers.

Image quality improvement with high speed canon 80D for film


Image Resolution

While technically a megapixel (MP) is equal to 1,048,576 pixels, in reality, camera manufacturers round this number to 1,000,000 when stating how large an image the camera will capture.

All you really need to know is that the higher the megapixel count, the more data the photograph will contain, (e.g. a 21 MP camera can shoot more detail than a 14 MP camera with best slow motion camera .

Choose the largest image size available (e.g. ‘super fine’) to get the maximum number of pixels. The higher the resolution, the better. You can always reduce the image size later, say, if you need to email the picture, or upload it to an on-line album. But you can never increase the image resolution without deterioration in quality.

When it comes to displaying images on a computer screen you need far less pixels than you do for printing. This is because the density of pixels on the screen is far less than what is required for printing. For example, a typical monitor is 1920 x 1080 pixels in size.

File Types

1. JPEG (Joint Photographers Expert Group)

When you set your camera to shoot JPEG files, an algorithm determines which information is discarded and which is kept, without changing the way the image looks. This is great for saving space on your memory card, but not so good if you intend to edit in Photoshop. However, here are the benefits of shooting JPEGs:
If you do not wish to spend time editing your photos.
If you want to save space on your memory card, (e.g. when travelling).
If you want to shoot super-fast in continuous bursts and best lenses for canon 80D


This is the native, uncompressed digital camera file, offered on higher-end cameras. Admittedly, there are disadvantages of shooting in RAW format. Firstly, your image files will be about five times bigger; secondly, you will need more storage space on a computer; and finally, it may impact your editing workflow, slowing you down.

The overwhelming advantage of shooting in RAW format is that you do not discard any data. You can use this information to create the best possible image. For example, this flexibility means you could recover blown-out highlights or bring back detail in the shadows that would be impossible to do with JPEGs. Think of a RAW file as being akin to a film negative which you can process how you want – in a ‘digital darkroom.’

Sharper Shots

With landscape photography, you will usually want everything tack-sharp, from foreground to background. If your camera has Aperture Priority (A, or AV), use it. Take control of the depth of field (how much of the scene is in focus) by setting the camera to a small aperture between f/n and f/22.
Also, deliberately focus about one third of the distance into the scene. This is called the hyper-focal distance, and should ensure all elements in your photograph are sharp.


There are four main focus modes, depending on your camera model. They are Continuous, Single, Automatic and Manual. Here is a brief overview of when to use each focus mode.

• Continuous Focus / Al Servo – for shooting quick bursts. Mainly used in sports, wildlife and action photography when the subject is moving quickly.

• Spot Focus – In this mode, when you depress the shutter button halfway, the camera focuses on the
subject just once – there’s no continuous adjustment. This mode saves battery power, and is ideal for portraits or static landscapes. Automatic Focus / AF – Some cameras do it all for you.
Manual Focus – In low-light situations, the camera’s auto-focus system will not work. On a DSLR camera, switch the focus button on the lens to manual, and turn the focus ring.

View Finders

A traditional camera has an optical viewfinder which the photographer looks through.
Modern digital cameras all sport LCD screens. However, only the more expensive camera models have both.

There are pros and cons for both options.

1) View-finders

Looking through a viewfinder, the operator can concentrate on taking photos. This is vitally important with portraiture – you want to be communicating with your subject, not ‘dumping,’ that is, looking at the LCD screen too often.

2) LCD Screen (Liquid Crystal Display)

The glaring disadvantage of an LCD display is that it’s difficult to see in bright sunshine. Nevertheless, this electronic display is brilliant for reviewing images and enables you to immediately see if your photo is any good. And, if you own a DSLR, use Live View mode so you can predict exactly what the shot will look like before pressing the shutter.